Twists and Turns in the Indian Telecom Industry after the entry of Reliance Jio

About a year ago, Reliance Jio had entered the Indian telecom market with its offer of free voice calls and cheap 4G services that changed the mobile user’s experience of data usage. After the launch of Jio’s unbelievably low tariffs and attractive offers, more and more users started to switch to these plans. With increase in competition, other incumbent telecom operators like Airtel, Aircel, Idea, Vodafone, BSNL, etc. also bagan to modify their marketing strategies and implemented various changes in their offers.

Cheaper Data

Prior to Jio’s entry consumers were paying up to INR 450 for 1GB of data. However, with the launch of new offers data became as affordable as INR 10 per GB of 4G data. Even incumbent operators are now offering a similar range of data plans.

Voice Calls for Free

After the launch of Jio operations, local as well as STD voice calls were made free. Other telecom operators also started releasing postpaid and prepaid packs with free voice calls and bundled free minutes for STD and local calling.

Online content consumption

According to a report published by Jio, the country’s data consumption has risen from 20 crore GB to 120 crore GB in a span of six months.

Vodafone – Idea merger

Vodafone, the second largest and Idea, the third largest telecom operators announced a merger which was considered by many as a move to prevent Jio from consuming a larger share of the telecom market. With this merger it is expected that the Vodafone-Idea entity will become the largest telecom operator in the country.

Reliance Jio mobile recharge is now a quick online task. Pick up your mobile phone and dial a few buttons to top up Jio mobile instantly. JRI or JustRechargeIt.com offers mobile, DTH data card recharging services throughout the day with easy online payment options. One has 80+ pay options along with a secured transaction interface. Repeat-A-Recharge and Schedule-A-Recharge are functions that help the user recharge with convenience.

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